Share any TikTok or Instagram video and our AI instantly identifies every product in it — then finds you the best dupes at every price point.
Three steps. Endless possibilities.
Copy any TikTok or Instagram link and share it directly to whatsthat? from within the app.
Our technology scans every frame, identifying clothing, accessories, furniture, beauty products — everything.
Get curated alternatives at every price point. The look you love, at the price that works for you.